Background

Since 2020, Infancy Dreams has been crafting soft, essential baby apparel—from swaddles to rompers - for growing families across India. Their mission is to sell affordable, yet, quality apparel and accessories for babies. Originally sold on Amazon, the brand partnered with us to fully establish its identity and storefront on Shopify.

We built a clean, high-converting website and launched a performance-driven paid media strategy to introduce the brand to a wider DTC audience. Infancy Dreams quickly emerged as a go-to for newborn essentials, bridging thoughtful design with digital growth.

01 Capturing broad attention with speed and intention

Website Built for Performance

We knew tired, time-strapped parents wouldn’t wait for a page to load. So we stripped away the unnecessary. No bloated apps. No clunky plugins. We custom-built only what mattered - resulting in a Shopify site that was lightning-fast, lightweight, and future-proofed for scale.

Creatives That Spoke To Every Parent

We launched with a variety of top-of-funnel creatives designed to meet different parenting mindsets. Lifestyle imagery, product demos, and clean statics; all targeting a broad audience not for short-term sales, but to deliberately train the pixel, build richer data profiles, and pave the way for long-term profitability.

02 Reworking the map before scaling the journey

We have paused to listen. We are deep diving into market research and customer behavior. We have found friction points, missed expectations, and emerging preferences. Instead of pushing harder, we are planning to adjust our product positioning and creative direction, which we believe is a very important strategic recalibration.